SEO

DELTA Online Advertising Booking System Launch

May 1, 2008

DELTA, an industry backed web based booking system for online advertising officially launched trial on Tuesday 28th with trial partners the likes of: Yahoo! MSN AOL Bauer Advertising Guardian Media Group OMD Manning Gottlieb OMD PHD A Little About DELTA DELTA is a system appealing to both online advertising agencies and sales points

302 or to not 302, or to 301, or just nothing?

January 17, 2007

Response headers seem to be a fairly hot topic over at high rankings’ forum. Just so hot right now. The debate is all about what response header to return to the browser/spider when you have moved a page on your site to another location. The 301 or 302 bit is the status code (more info [...]

SEO Bookmarklets

December 11, 2006

Recently I came across a post which explained this great tip to speed up your seo analysis, it was such a simple idea I was surprised I hadn’t come across it sooner – basically using a javascript bookmarklet to run a query on a search engine at the click of a bookmark. For those that [...]

Duplicate Content Hacking

November 6, 2006

Your blog is not safe. There is a new hack out there where a malicious user can create the illusion of duplicate content on your site – and its not hard. Essentially all they need to do is link to a page on your site with added GET variables in the URI. If your page [...]

What do search engine spiders see?

August 23, 2006

Ever wondered what the search engine spiders see? Me too.When you understand how they are viewing your page you are far better equipped to optimise the page. Recently in some of Matt Cutts’ vidyos he mentioned the lynx browser. What is lynx? It is a text only browser for the web. Basically, if you can [...]

Creating .htaccess on Windows

August 21, 2006

Ever had issues creating an htaccess file on your windows machine? Well heres a quick way to create it and to make sure your .htaccess file is valid for the system. open a command prompt – start->run->cmd is probably the easiest way browse to the folder you want by using a combination of cd (change [...]

Robots.txt

August 11, 2006

What is the robots.txt file for? When a search engine spider visits your site a number of them check to see if a robots.txt file is there first, if it is and it contains rules that apply to the particular bot/spider visiting then it will follow those rules. The rules that go in the file [...]

301 Redirects

August 10, 2006

So you’ve bought a new domain or you have changed/added some pages on your site? One of the most useful responses to provide a search engine bot is a 301 redirect – this tells the browser/bot that the page has permanently moved to this new location. What is a redirect? It is a header that [...]

NOODP

August 7, 2006

Again, this information is excerpted from one of Matt Cutts video articles – someone wrote in because they were noticing that at times the description that Google was using for their site in search results was actually the description of their site in the Open Directory Project – instead of the meta description tag for [...]

Dynamic URLS

August 6, 2006

In one of Matt Cutts’ latest Google Videos he covers the topic of dynamic URLs and what effect they have on indexing the site basically. Well, I have heard a lot of things about this topic, generally ending up at the conclusion that it wasn’t of great importance what sort of / number of variables [...]